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ICT - Strategy and competitive advantage

ICT

Competitive advantage - a turning point for your companies infrastructure.

Telephone systems and computer networks are converging; networks work without wires; mobility technology has made the Internet accessible from aeroplanes.

Competitive advantage is about having capabilities that your competitors don’t have - capabilities that deliver real value to your customers. Increasingly, that kind of advantage cannot be achieved through product differentiation. Where many products deliver the same benefits, it is in the areas of service and availability that customers will make their key buying decisions.

This is why technology has become a critical strategic asset. Organisations that have advanced Information and Communication Technology (ICT) infrastructures have greater scope for delivering improved service to customers. They can get closer to individual customers with highly personalised propositions, offer 24 x 7 sales and service and respond faster and more effectively to enquiries or support calls.

An effective ICT strategy can also help to optimise business efficiency, drive down costs and increase productivity. The technology can make network-based resources and services available to more users, faster and more easily, allowing them to focus on their key strategic priorities, rather than grappling with technical issues.

Today’s advanced Internet Protocol (IP) based infrastructures have made revolutionary services and applications widely available across public and private sector organisations, driving fresh cost savings and new levels of productivity.

Applications such as Voice-over-IP are making the old-style, switchboard-based telephone systems obsolete. With the IP network handling data and voice services. you have only one network to manage instead of two, calls across the organisation - even to remote offices - can be free of charge, and a wealth of additional communications services can be added.

And with with Wi-Fi 802.11n wireless technology built-in to today’s laptops, the same services can be delivered to people working from home, or on the move via wireless hotspots, or even over 3G mobile networks. It all adds up to greater business agility, enhanced customer service and stronger customer loyalty, with increased and more sustainable revenues.

The critical question is, will your infrastructure do the job? Because if your competitors are modernising and you are still battling with old systems, your hard-won competitive advantage could be at risk and the return on your technology assets will be diminishing rapidly.

Talk to Pacific Computers about upgrades, or migration to a new infrastructure that is linked directly to your strategic priorities. We’ll help you leave your competitors struggling in the dark ages... 

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